Conceptualist / Associate Creative Director


SAMSUNG Smart Bike

How can a technology giant prove the higher value of its innovative solutions? 

Samsung was often perceived as a convenient market option but not necessarily as an aspirational industry leader.

To shift this perception, we took a threat that affects millions of consumers in our target audience and showed what happens when Samsung is on their side, innovating the commuter bike a lot of them use every day.

So, we partnered with one of the world’s finest bike makers and a young tech-savvy bike enthusiast and prototyped the first Smart Bike able to protect cyclists in real-time, while gathering valuable data to inform future actions towards a higher road safety. 

Back to the project

Alice Jasmine Crippa