Conceptualist / Associate Creative Director



How can a century-old physical toy claim its role into the audio arena?

After analysing the challenges that modern kids and families face in supporting unbridled imagination and full cognitive development, we realised that the most innovative solution out there was a century-old metal toy: a Radio Flyer wagon.

To let everyone acknowledge the imagination potential of this old-school wagon, we created something all kids have thought of, but no one has ever experienced in real life: the chance to travel anywhere they could imagine of just by jumping into their little red wagon. 

So, by taking inspiration from traditional radio tourism ads, we created 'audio tours' powered by the infinite imaginary superpowers of Radio Flyer wagons, and the amazing imaginary places they can take any kid to.

Back to the project

Alice Jasmine Crippa