Conceptualist / Associate Creative Director

JEEP

JEEP Borderless


How did a land of immigrants become a land of borders, xenophobia and rejection?

As one of the most iconic American brands, we saw into Jeep’s DNA a chance to make people think deeper on America’s unwelcoming policies, by simply reminding them what one of their favorite brands stands for: a world-inclusive borderless spirit of exploration - born to overpass limitations, not to build new ones. 
 

Back to the project

Alice Jasmine Crippa